Photo courtesy: MM Stockton, CA

 MaxPro ELITE™ is an ultra-premium and multi-source protein containing the perfect ratio of whey protein isolate, whey protein concentrate, potassium caseinate and micellar casein for muscle protein synthesis and overall sports performance.

 For 25 years, MaxPro has been the absolute flagship protein offering from Max Muscle Sports Nutrition. Somehow, some way, the best just got even better with MaxPro Elite. In fact, the excitement is intact from the ground floor all the way to the top. Just ask Max Muscle Sports Nutrition President Sean Greene: “We are excited to finally introduce MaxPro Elite! This has been a huge undertaking for our product development team and we are really proud of the end result. Not only will our customers be getting an upgraded version of our top-selling protein, the new packaging will also really convey the true quality of the product to the consumer.” 


 As a cherry-on-top bonus, MaxPro Elite will be launched in eight delicious flavors, including chocolate cake, vanilla ice cream, strawberry banana smoothie, chocolate malt, cinnamon roll, orange, blueberry and natural vanilla, plus two bonus holiday flavors-pumpkin spice and egg nog. The holiday flavors will be available first, so be on the lookout at your local Max Muscle Sports Nutrition store!

Photo Courtesy: MM Placerville, CA

 Now, let’s take an in-depth look at exactly how MaxPro Elite maintains the quality you’ve come to love and somehow improves it!

 MaxPro Elite is an ultra-premium and multi-source protein, containing the perfect ratio of whey protein isolate, whey protein concentrate, potassium caseinate and micellar casein for muscle protein synthesis and overall sports performance. MaxPro Elite was developed to supply your body with the most pure, nutritionally complete and highest quality proteins to be used on a daily basis. Extremely versatile, this product is ideal for both women and men. 

 In terms of the digestion, absorption and assimilation, both whey protein isolate and whey protein concentrate are “fast-acting” proteins, while the potassium caseinate and micellar casein fractions are “slow-acting” for more sustained assimilation of the proteins, giving you the best profile of amino acids and extended release protein. 


 The protein matrix in MaxPro Elite delivers 30 grams of superior multi-source protein per serving. Thirty grams per serving is a functional amount, though users may feel free to customize that amount without concern of adding too many unwanted additives. Carbohydrates are at 2-3g per serving, depending on the flavor, with only 0-1g of sugar (also flavor-contingent). Moreover, MaxPro Elite contains under 1g of fat per serving, effectively ensuring that you get plenty of what your body needs and less of what you can do without. 

 For active individuals to achieve positive nitrogen balance, the scientific evidence supports up to 1.5 – 2 grams protein per kilogram body weight per day. Additionally, supplementation with protein 30 minutes before and 30 minutes immediately after strength training results in greater increases in lean body mass, strength and muscle size beyond that achieved by strength training alone. Additional servings of MaxPro Elite during the day (multi-dosing) will maximize the benefits of protein to build muscle and gain strength faster. 

 The four sources of synergistic proteins in MaxPro Elite are designed to optimize positive nitrogen balance and promote lean muscle mass gains. These protein sources are rich in the naturally occurring branched-chain amino acids (BCAAs) including leucine, isoleucine and valine. MaxPro Elite delivers 6.6g BCAA per serving. The BCAAs, especially leucine, have powerful anabolic effects on protein metabolism by increasing the rate of protein synthesis, decreasing the rate of protein degradation, and promoting recovery. The anabolic effect of both whey protein and the BCAAs combined with exercise stimulates skeletal muscle gene expression. 


 The research and development team at Max Muscle Sports Nutrition Max Muscle, helmed by Dr. Phil Harvey, have also made great efforts to ensure that MaxPro Elite is versatile enough for just about any person to consume. With a multi-sourced protein blend, users can have the benefit of a protein that can serve as a post-workout, before bedtime, or really anytime a protein source is needed during the day. It’s this versatility that makes MaxPro a favorite for a multitude of uses. 

 Furthermore, the purity of the product is second to none. “You can see how pure a protein is by dividing the total protein content by the total scooper size,” says Campbell. “In this case, 30g of the total 35g scooper size is pure protein, and that CANNOT be beat!”